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Posted: Mon 22:01, 09 Sep 2013 Post subject: hollister sale Improved Recruiting Efforts for Pri |
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Christi Johnson is a Consultant at Total Web Marketing, a reseller for Get Found Local. For companies/non-profits who market locally, use mobile search, and want to manage their reputations/social media accounts, Total Web Marketing is in demand. Feel free to call or email for free consulting to point you in the right direction. [url=http://www.sandvikfw.net/shopuk.php]hollister sale[/url] Click for online marketing training.
If you are the Head of an independent private school, one of the biggest concerns every year is enrollment. Many schools have to do a lot of recruiting in order to make sure that they have enough students [url=http://www.rtnagel.com/airjordan.php]jordan pas cher[/url] to the expenses that are part of running a school. Those responsible for recruiting tend to use fallback methods that all recruiters use: referrals, newspaper/radio ads, and venues where parents and educators come together. These are good; however, what is being left out is the fact that most people look online when they are searching for just about anything - schools for their children included.
In 2010, over [url=http://www.gotprintsigns.com/jordanpascher/]air jordan pas cher[/url] 90% of the parents who sought private schools for their children did their initial research online. Not only did they use desktop computers, but also laptops, mobile devices, netbooks, and social media like Twitter/Facebook. While the final decision comes down to the quality of the school and its reputation, there are many schools that never get considered because it is difficult to find detailed information about them. It is one thing to find a school's web site. It is another thing to find out school history, current/accurate testimonials of recent test scores, and honest assessments of the atmosphere as articulated by parents, students, and staff. Below are the areas of importance to [url=http://www.getconversational.com]hollister pas cher[/url] parents in choosing a private school for their child(ren). These are factors that have not changed much in 50 years. The factors that have changed are clearly noted with a *.
* Quality of education as evidenced by test scores in comparison to competing schools
[url=http://www.getconversational.com]hollister france[/url] * Coursework offered, books read, and summer programs to which students have access
* Price, athletics and extracurricular activities
* Level of [url=http://www.gotprintsigns.com/uggpascher/]bottes ugg pas cher[/url] education of the teachers - Bachelor's, Master's, and Doctorate level
* Word of mouth referrals
* School physical safety
* Access to technology and technology education and online safety *
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* Local, regional, national, or international reputation
For [url=http://www.seattlesoycandles.com]hollister france[/url] a school that is recruiting students the old way, over time it will find that it is less [url=http://www.vivid-host.com/barbour.htm]barbour uk[/url] able to compete for the [url=http://www.rtnagel.com/louboutin.php]louboutin pas cher[/url] best students; schools doing the best marketing and smartest recruiting will be able to attract the best talent and the most funding long-term. In this digital age, independent private schools should seek to build strong relationships with both online and offline.
One simple tactic of updating Facebook/Twitter profiles weekly increases loyalty and community interaction more than the school that relies mostly on live interaction. Do both and recruit better [url=http://www.mansmanifesto.com]www.mansmanifesto.com[/url] over the long haul!
If your school is looking to recruit better and to recruit consistently all year long, there needs to be a realistic plan that blends online marketing with offline relationship building. Both tactics should be consistent with the sense of [url=http://www.gotprintsigns.com/uggpascher/]ugg pas cher[/url] community and excellence the school is trying to communicate. How people make decisions has not changed, but how those decisions are executed looks radically different than it did in years past. To reach today's parents, school recruiting must evolve.
Your school should contact a marketing consultant who is skilled in online marketing in all it's varied forms. Request a free presentation and consultation to learn what your options are. Independent private schools can easily position themselves as the place to educate tomorrow's brightest minds as long as they have access to the right kind of marketing tools.
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