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In this year’s summer, Adidas is going to work together not only with the (1) of the “Champion Fund“, but also is going to join hands with the (2) of the “Half Sky Foundation“. They will bring the retired athletes and the disabled children into their community assistance program. Through [link widoczny dla zalogowanych] making developed projects for the retired athletes and the disabled [link widoczny dla zalogowanych] children these two groups to achieve the common development. For another time, Adidas Company’s core value will be achieved so as to purse the world, which is better.
For many years, as for children’s long-term development, the Adidas Enterprise has paid a lot of attention as well as investment. According to poor children in Shanxi’s remote areas, they carried out the “Adidas Right to Play Child Development Program“. In addition, they also carried out the “Adidas Migrant Children’s Program“. Being volunteers, Adidas’s employees all have actively participated in the program. Children were able to enjoy pleasures through some methods, such as interactive games. It was hoped that their comprehensive qualities can be improved, such as confidence, abilities to communicate and the spirit of cooperation.
Adidas was not only committed to leading the sports industry in China. At the same time, they also want to promote the social progress through full sports. We have been actively helping China’s vulnerable groups. And then, this time’s cooperation with the “Champion Fund“ and the “Half Sky Foundation“ was the unremitting attempt that we made for insisting on growing together with the Chinese society. We are going to supply the former and tomorrow’s winners with [link widoczny dla zalogowanych] support through our mutual devotion to sports. [link widoczny dla zalogowanych] “We heartfeel very proud“, added Gao Jiali.
We will report you a news on the basis of the British local time on August 13. We can know from the news that the London Olympic [link widoczny dla zalogowanych] Games in 2012 just lowered its curtain. Adidas was a famous sports brand stemmed from Germany, and it announced that during the Olympic Games, their company received [link widoczny dla zalogowanych] a fairly [link widoczny dla zalogowanych] good sales performance. “We [link widoczny dla zalogowanych] have made an excellent [link widoczny dla zalogowanych] performance during the Olympic Games“, said Herbert Hainer who was the chief executive officer of the company. “The selling records in the Olympic Games and the [link widoczny dla zalogowanych] annual selling records in British of Adidas [link widoczny dla zalogowanych] have been broken by the [link widoczny dla zalogowanych] company“. “This has laid a good foundation for the company to become the British leader plan in 2015“.
Be affected by the Olympic Games and products of Team GB, Adidas’s sales volume in the first half 2012 year in England region has comparatively rose [link widoczny dla zalogowanych] [link widoczny dla zalogowanych] twenty-four percent. The sales volume of the Olympic Games’ licensed products in the United Kingdom has risen 250 percent compared to the 2008 Beijing Olympic Games. The sales [link widoczny dla zalogowanych] volume all over the world of Adidas has come to 7.3 billion Euros in 2012’s first half year. There was an increase of eleven percent (it was calculated in currency neutral basis, and it was sixteen percent calculated on Euro).