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What do our imaginations latch onto? Ads that look and sound different from the rest of the pack. Think about all the commercials that stand out. On one hand, they have nothing in common. One may be funny; another may be [url=http://www.par5club.com/louboutin.php]www.par5club.com/louboutin.php[/url] really dumb; others may tug at [url=http://www.diecastlinks.co.uk]hollister uk[/url] the heart. On the other hand, the best advertisements have three things in common: they touch on emotion; offer unique selling propositions (USPs); and do so without blending in.
Here are the creative rules to keep in [url=http://www.corsodiesperanto.it/woolrich.php]woolrich outlet[/url] mind:
1) Be Creative. This may be harsh, but let's be honest. All the education in the world can't make a person creative. A person is either creative or isn't. Find someone who can be [url=http://www.teatrodeoro.com/hollisterde.php]hollister deutschland[/url] creative for you if it's not something that comes naturally. A great example of "having it" was from last February's "Big Game." The Doritos' commercial writers and overall winners were two unemployed brothers from Batesville, IN. We're all at least one person away from an idea generator.
2) Look and sound different. Use a professional for your production. If you receive free or discounted production from local media outlets, it will look - and sound - like everyone else. If you do use their services, especially with broadcast, request an out-of-market voice that hasn't been used.
3) Brand yourself. What is your USP? Know your Unique Selling Proposition and stick with it no matter what advertising you create.
4) Don't write it yourself. This can be creative suicide. [url=http://www.mxitcms.com/abercrombie/]abercrombie milano[/url] As a business owner, time is already [url=http://www.corsodiesperanto.it/hoganit.html]www.corsodiesperanto.it/hoganit.html[/url] at a premium. If a media salesperson requests copy to be written, find someone who does this for a living. By the way, don't trust a media salesperson to do your copywriting unless you've seen or heard samples of his/her creative work.
5) Stay away from advertising clichés. Say no to worn-out and overused phrases like "family owned and operated, friendly and knowledgeable staff, open for your convenience, for all of your needs". Find a story to tell and make that the focal point of the advertisement. Clichés ensure you'll blend in [url=http://www.corsodiesperanto.it/woolrich.php]www.corsodiesperanto.it/woolrich.php[/url] with the other daily clutter.
Be creative. Be different. Be bold. Reap the rewards.
*Resource:

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