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xkekg34fa · Posted: Sat 14:18, 10 Aug 2013 Post subject: hollister Using PDFs Correctly

Jennifer Horowitz is the Director of Marketing for EcomBuffet.com. Over the past 10 years Jennifer's expertise in marketing and Search Engine Optimization (SEO) has helped clients increase revenue. Jennifer has written a downloadable book on SEO and has been published in many SEO and marketing publications. Jennifer is the editor of the popular Spotlight on Success: SEO and Marketing newsletter. Follow [link widoczny dla zalogowanych] Jennifer and stay current on SEO, marketing, social media and more.
You'll notice that a lot of my content is in PDF format. All my white papers are PDF, as well as my newsletters.
Why?
PDF content will look [link widoczny dla zalogowanych] good on everyone's screen, unlike web pages where you have to consider various different settings and resolutions.
PDFs are often downloaded to people's desktop and therefore have a longer "shelf life" - they may come across the PDF in the future, but with a web page (even a bookmarked [link widoczny dla zalogowanych] one) they are not likely to accidentally come across it again. They would have to actively go to your site to see the page again.
There are many other "pluses" for PDFs.
Now don't get me wrong, I'm not saying all content should be in PDF. It definitely should not be.
But there is value to a PDF and it has its place within your content and your marketing plans.
There are ways you can make your PDF more search engine friendly to get maximum benefit out of it. Here are [link widoczny dla zalogowanych] some of the steps.
1. Make sure your PDFs are text [link widoczny dla zalogowanych] based. Using images is just fine, but don't make the actual content within your PDF an image.
2. Complete the document properties. Most people are unaware that this [link widoczny dla zalogowanych] is an important step.
The most important property is the Title.
The Title property, if present, typically represents the words that will be displayed as the heading of the search result. It's the equivalent to the html title tag.
If you don't complete the Title property, the search engine is going to generate a title from the PDF's content, [link widoczny dla zalogowanych] and it may not be what you would choose.
3. Use keywords within your content. It's just like a web [link widoczny dla zalogowanych] page, you want good keyword usage.
4. Build links into PDFs. Make sure you include links in your PDFs, and pay attention to the anchor text used. Search engines do recognize these links.
5. Version matters. While search [link widoczny dla zalogowanych] engines do "read" and index PDFs, search engines' capabilities tend to lag new versions of Acrobat. Although Acrobat 8 is out, for now you should save your PDFs as version 1.6 (Acrobat 7) or lower to ensure search engines can index the content.
6. Size does matter. You can "optimize" the size of [link widoczny dla zalogowanych] your file, so it isn't too big and annoying for the engines and [link widoczny dla zalogowanych] users to download. Here's how with the full version of Acrobat: Select Advanced>PDF Optimizer. You may also want to enable the "Optimize for Fast Web View" option in the Preferences>General Settings panel. This allows the PDF to be "loaded" a page at a time, rather than waiting for the whole PDF to download.
10. Tag your PDFs You can also add tags to your PDFs, similar to html tags. Again, with the PDF open and while using the full version of Acrobat, select Advanced>Accessibility>Add Tags to Document.
Consider how PDFs may [link widoczny dla zalogowanych] help your marketing and search efforts and start implementing them following these guidelines.

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