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Posted: Wed 19:24, 23 Oct 2013
Post subject: giuseppe zanotti sneakers New Trends in Direct Mai
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Direct mail & social media integration
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Personalized and customized mailings. Improved data capture and database enhancements allow for a more robust body of information about each customer. This translates, with digitized printing, into the abilty to create more targeted and personal messages. Personalisation in itself is not new,but in the coming months we will see it move to a new level, [url=http://www.mxitcms.com/abercrombie/]abercrombie milano[/url] allowing references to your customers' past purchasing behavior and suggested next purchases. Companies who find ways [url=http://www.thehygienerevolution.com/hollister.php]hollister france[/url] to personalize communications will continue to see a better response.
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Marketing automation to cross- and up-sell
Once the province of the major CRM companies (think Salesforce.com),now the ability to automate a multi-channel contact strategy is filtering down to smaller companies with smaller budgets. A well-targeted direct-mail piece might have a call-to-action for an offer that is only available online. Once that customer has clicked to the [url=http://www.sandvikfw.net/shopuk.php]hollister outlet sale[/url] site, a chain [url=http://www.thehygienerevolution.com/hollister.php]hollister[/url] of auto-responder emails is initiated that will hopefully move the prospect further down the purchase decision-making process. Each step the customer takes is recorded in their customer record, to encourage future, even more intelligent marketing activities. The technology has become more sophisticated and less expensive in the last year or so, and it will only get better with time.
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