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For a free walk-through tutorial highlighting the ways to customize your shopping cart for maximum sales, visit this page on Mike's site:
Most internet shopping cart software packages come with a host of features. Make sure you familiarize yourself with the potential of your shopping cart. This article examines [link widoczny dla zalogowanych] how to use reports and bundle offers so you don't run the risk of leaving [link widoczny dla zalogowanych] money on the table with each customer who engages the shopping cart process.
First off, let's see how internet shopping cart reports can save you money and make you money.
Here are three examples:
Filter Sales By Customer
If your shopping cart software allows you to filter the database according to client, you will be able to see where most of your sales are coming from.
The report should give you the volume of sales from each [link widoczny dla zalogowanych] client to enable you to target or give special attention to the top clients on the list, perhaps offering special discounts for bulk orders.
Filter Sales By Date
Use this feature to see if there are specific times in the year when sales volume dramatically increases. You may have a general idea and [link widoczny dla zalogowanych] know which month(s) are the peak sales months.
However, by using a Sales By Date feature [link widoczny dla zalogowanych] you [link widoczny dla zalogowanych] can pinpoint specific times in the year you may not be aware of where sales volume is higher than normal, especially if those times are spread over just one or two weeks. Increase advertising dollars and promotions accordingly at those times and bring in even more sales.
Filter Sales By Credit Card
Do you know which credit cards most of your customers are using? Probably Visa or Mastercard. What about other cards such as Diner's Club, Discover, Delta, American Express? What are your merchant account charges for those other cards?
By checking on Sales By Credit Card you will see [link widoczny dla zalogowanych] whether it is economically viable to continue offering those [link widoczny dla zalogowanych] cards [link widoczny dla zalogowanych] as an option relative to the number of sales you get. If it's not, drop the uneconomical ones and save money.
This brief exercise has shown the importance of making sure the internet shopping cart software you are considering has a comprehensive reports feature.
Now we will turn our attention to another way you can increase sales and make more money from your internet shopping cart. It involves bundle offers.
An internet shopping cart setup can learn much from the bricks and mortar world. McDonald's do it with their Happy Meal. Travel agents do it with their package deals. What are we talking about?
Bundle offers or the upsell - an amazingly simple way to increase sales value and revenue yet so under-developed in many internet shopping carts.
The simple strategy involves adding on value or related items once a customer has already decided to purchase.
If for example you are selling exercise equipment, exercise clothing, or body care products could be put together with the original purchase at a discount price to make a Bundle Offer.
Good internet shopping cart software packages should have this feature included with simple setup instructions. Once the client gets to the page that reviews the contents of the shopping cart, the Bundle [link widoczny dla zalogowanych] Offer can appear. Then with one click the client can choose to add-on the bonus items.
Push Without Being Pushy
Carefully choose the wording when describing the Bundle Offer to avoid coming over too pushy which may turn clients off. Draw attention to the benefits of the item rather than just [link widoczny dla zalogowanych] making a discount offer.
For example, "Enjoy a refreshing, invigorating shower after your workout with our exercise equipment, with the all natural, herbal shower gel (brand name). A pack of 5 can be shipped with your order for an additional $."
When choosing an internet shopping cart, make sure you have this facility so you don't leave money on the table.
Bundle offers require very little extra work yet they can provide a substantial increase in sales over time. The customer is already in the buy mode, having [link widoczny dla zalogowanych] committed to the first purchase. The second purchase is much easier!
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