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They expect to find all of the details including the condition of the item, any faults or failings with it and an accurate and comprehensively detailed description of it.
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- Check for spelling and grammatical errors. Don't ever submit a listing to eBay without having proofread it. Ideally write your description in a word processor first to catch any spelling errors.
- Be persuasive but not over-salesy. In your description you don't need to convince viewers that their life will end if they don't purchase your product. Instead you need to appeal to the need that the item will fill, subtley persuading them that this purchase will make their life easier, better or more entertaining depending on the item.
Mastering item descriptions is one of the key elements to learning how to sell things on eBay. Remember that practice makes perfect, in no time at all you will be able to increase your sales through excellent descriptions.
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