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Since the headline is the most important part of your campaign it will be responsible for about 80% of your success. Here are eight headline themes to get you started on the right track.
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It also works well when you have a well-known product or service or if you are promoting a brand name that is very recognized.
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The How-To Headline - One of the most used techniques for writing headlines is the HOW-TO method. The idea here is promising to fill a need that the reader wants to be able to do.
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There are many ways to compose your headlines and although many of the most successful headlines have been eight words or less doesn't mean yours must be this short. The only thing that is necessary is that your headline has to grab the attention of the person reading. They must be compelled to read on and the best way to ensure this is to make them believe what you are going to tell them is going to make their life better.