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The purchasing public invariably looks to experts to see what to buy. And for bona fide reason. Experts are paraded across TV shows, broadcast journalism articles, radio shows, books, magazines, websites... It's clear - if you're researching a topic you look for the expert opinions!

As marketing expert Susan Friedman said in her book Riches in [link widoczny dla zalogowanych] Niches:

"Highly visible, very [link widoczny dla zalogowanych] successful entrepreneurs have 3 traits in common:

1. They are all considered experts in their fields.
2. They all make substantial and [link widoczny dla zalogowanych] ongoing efforts to promote their expert identity
3. They have all achieved their position through hard work and smart marketing."

An authority has instant trust and appreciation, and less antagonism - because people are willing to pay for the bona fide knowledge. Be THE expert on your coenterprise whenever anybody is researching the business opportunity or products online they will come across you. It will be assured. Your name will be all over.

You can:

1. Write a blog answering questions
2. Feature [link widoczny dla zalogowanych] [link widoczny dla zalogowanych] products on Squidoo lenses
3. Bring out articles on article directories
4. Compose an autoresponder for lead creation
5. Brand your name, and become the obvious choice for prospects thinking of signing up!

[link widoczny dla zalogowanych] Susan Friedman goes on to say:

"Every time the public tunes into the media they're hearing expert opinions. This [link widoczny dla zalogowanych] has created the expectation of expertise. If the buying public wants an Expert: Be The Expert!

Success depends on your ability to differentiate yourself from the generalists. Rather than be a grain of sand, be the beach umbrella!"

If someone is attracted to you in joining your business as a distributor, why should they accept you as their sponsor? Do you show the kind of expertise and accomplishments they're looking for? Can they find you using Google? Do they believe that you know everything about your business it's possible to know?

So how do you get prospects to put their trust in your abilities?

- It's nothing to do with custom business cards
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- And it's nothing to do with your commission

It's everything to do with your seen expertise.

If you're prospect searches for network marketing secrets or your name or business opportunity in Google and they don't bump [link widoczny dla zalogowanych] into you, your value as a business ally directly drops. And you can bet that [link widoczny dla zalogowanych] people are googling you! Your prospects need to find all your contact [link widoczny dla zalogowanych] [link widoczny dla zalogowanych] lenses, published articles, videos, and press releases.

There are scads of other distributors headlining the same products and opportunity is you, so any potential recruit will only sign up with you if they assume [link widoczny dla zalogowanych] you can help them be successful. And you can. So prove it.

The key to becoming privy to the network marketing secrets abound, and a trusted expert is to share your knowledge. You need to educate others.

So start today!