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The money is in the list - we've all heard that time and again from all sorts of ebooks, seminars and coaching programs. It's the gurus favorite mantra, but what does it [link widoczny dla zalogowanych] really mean and how do you build a list in the first place?
A list is a "database" [link widoczny dla zalogowanych] of subscribers that you own, who [link widoczny dla zalogowanych] have voluntarily gave you their name and email address and expect to hear from you about a certain subject. [link widoczny dla zalogowanych] If you bought an email database from someone for a couple of bucks and sent out an email to them, that's spamming. A list that you build must know who you are, why you are contacting them, and most importantly they should be able to choose if they want to hear from you again or not.
Perhaps the biggest question on your mind right now is how to start getting subscribers? Well, here are three proven methods that help you build your list fast and profit for your subscribers over and over again.
1) Offer Something for Free
If you have a blog and you're already writing great content, that's a great start. However, just putting up a link to your RSS feed or FeedBurner optin form and hoping that [link widoczny dla zalogowanych] people will subscribe to get your latest blog posts is not enough. laid back [link widoczny dla zalogowanych] strategy used to work when there were fewer blogs and less noise, but today you have to step up and be more aggressive in building a list.
So what do you offer for free? That's the good question.
The most common method is to create some sort of free report and offer that in exchange for someone's opt-in. However, there are many other easier ways. If you have a product, offer a trial version or basic version of it for free, in exchange for an optin. With our LinkTrackr.com website for example, we offer a trial version of out link cloaking software and gets us the subscriber, even if he does not upgrade to the full version.
You can also offer a demo of your software, or a free review of your subscriber's websites. Other great ideas are to offer a free membership account to [link widoczny dla zalogowanych] a paid membership. Just think about what your subscribers want, and create an opportunity for them to optin by creating something that they would be willing to [link widoczny dla zalogowanych] optin to.
2) Create Landing Pages
Whether you're advertising with Google AdWords or not, you need to create landing pages. A regular blog layout has way too many distractions and links to click on. It's simply not very good at increasing your optin rate.
By creating a landing page and trying to drive more traffic directly to that page, you can see your optin conversions [link widoczny dla zalogowanych] increase by 30% at least. On the landing page, give a brief description of what the reader can get. You should keep the text simple and include a lot of bullet point. Of course, you need to place an option form on the page and make sure the download only reaches them after they have confirmed their email address.
3) Use a Good Autoresponder Software
Building a list without investing in a good autoresponder or email marketing software is a big mistake. Once someone has optin in, you need to follow up with them at least five to seven [link widoczny dla zalogowanych] times at moderate intervals before they become accustomed to getting email from you.
Of course, some people will unsubscribe [link widoczny dla zalogowanych] during the follow-ups, but you can ignore that. It's better to have some people opt out than to cease communicating with your list. If you stop contacting them for six months, the list is as good as dead.
However, your follow-ups should not just sell stuff to them. It should continue the interaction [link widoczny dla zalogowanych] from the moment they opted in to your list. The key is to build lifetime subscribers, so sell only when you need to. The lifetime value of a single subscriber is much greater than the profits that you make from them today.
Gobala Krishnan is an Internet marketing coach who has built a list of 30,000 subscribers in a very short time, and teaches others how to do it with his autoresponder tips. If you're looking for a good email marketing software, check out his Aweber review and bonus and see what your options are.
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